CBD Book of Key Terms and Definitions:


Medicine serving to protect nerve cells against damage, degeneration, or impairment of function.


Omega 6s

Fats are necessary for survival, but they’re not nearly as beneficial as omega 3s. Omega 6 fats help with brain function, muscle growth, and hormone production.

Omega 3s

Keeps your nervous system functioning and provides anti-inflammatory benefits. Higher consumption correlates with improved mood, greater insulin sensitivity, increased muscle growth, and better sleep.

Hemp seeds

Rich in healthy fats and essential fatty acids. They s provide a healthy 3:1 ratio of omega-3 to omega-6, which is considered in the optimal range. They are also a great protein source and contain high amounts of vitamin E, phosphorus, potassium, sodium, magnesium, sulfur, calcium, iron and zinc.

The Endocannabinoid system

The endocannabinoid system is found in all mammals, and is made up of millions of cannabinoid receptor sites located primarily throughout the brain and central nervous system (CB1 receptors) and immune system (CB2 receptors) that act in neural communication

-    Cannabinoid - either cannabis-derived compounds or things that act like them (note: there isn’t a consensus on this definition, yet).

-    Cannabidiol - the main active compound in hemp, and unlike THC, it is not psychoactive and binds to cannabinoid-like receptors.

-    Endocannabinoid - endogenous cannabinoids (the cannabinoids that your body makes naturally).

Two Different Types of Receptors

CB1 and CB2 are found in neural and non-neural tissues. CB1 and CB2 are found in neural and non-neural tissues as well.

CB1 predominantly found in the particularly abundant in areas of the brain, including those concerned with movement, coordination, pain and sensory perception, emotion, memory, cognition, autonomic and endocrine functions.

While, CB2 is abundant in peripheral tissues and more recent studies show CB2 may be responsible for the function of certain therapeutic effects.


Three Different Types of Cannabinoids

CBD has anti-inflammatory, anti-convulsant, anti-psychotic, anti-oxidant, neuroprotective and immunomodulatory effects.

As an annual, cannabis plants follow a solar cycle consisting of two basic stages often referred to as vegetative, and bloom. Cannabinoids are created in the bloom phase.

1. Endocannabinoids which are produced by the body

2. Synthetic Cannabinoids which are synthetically produced

3. Phytocannabinoids which are produced by the cannabis plant

Lock and Key System

The cannabinoids interact with the receptors, much like a lock and key. The receptor is the lock and the cannabinoid molecule is the key – when the cannabinoid “key” attaches to the receptor “lock”, which is on the cell wall, a reaction is triggered resulting in an effect on the brain and body.

Agricultural Hemp

Refers to varieties of the Cannabis Sativa L. plant that contains less than 0.3% THC in the dry weight material, and is grown for industrial purposes and legal for use in all 50 states and more than 40 countries.



Refers to groups of green pigmented molecules found in plants and algae, that is important for plant photosynthesis.


Cannabis Sativa L

A species of plant in the Cannabis genus; refers to both agricultural hemp and marijuana, which are both sub species however different plants entirely.


Short for cannabidiol; a phytocannabinoid found in the cannabis; does not result in euphoria and has shown to have benefits on human and animal health.


Short for cannabidiolic-acid; an acidic cannabinoid, the naturally occurring raw form of CBD that is produced directly in the plant.



A derivative of arachidonic acid that occurs naturally in the brain (as well as some foods) and acts as a messenger molecule, playing roles in appetite, depression, memory, and fertility; one of the two known endocannabinoids.



Plant-based cannabinoids found in species of cannabis.

Refers to Tru Medicinals™ Pharmcalogy formulation which provides the highest grade of CBD possible; this is the ultimate step in refining our oil, where excess plant material is distilled from our Tru Medicinals™ Total Plant Complex in a solvent-free process.


Self-regulating process of any system in the body; your body automatically finding balance.

Hemptourage Effect 

Refers to the “entourage effect” of compounds present in hemp-derived CBD oil to optimize health and wellness.

Entourage Effect

Refers to the idea that biologically active compounds can have enhanced biological activity when administered in combination with otherwise inactive compounds as opposed to isolated active compounds administered alone.


Cannabinoid receptor found primarily in the central nervous system (nerves in the brain and spinal cord).



Cannabinoid receptor found primarily in the peripheral nervous system (nerves outside of the brain and spinal cord).


Short for tetrahydrocannabinol; a phytocannabinoid found in cannabis shown to have some benefits on human and animal health, however, is responsible for intoxicating effects associated with marijuana use.


Short for cannabinol; a phytocannabinoid found in cannabis; it is produced when THC is metabolized and has little to no intoxicating effects.


Short for cannabigerol; known as the “parent cannabinoid” and is the chemical precursor to THC and CBD.


Short for cannabichromene; a phytocannabinoid found in cannabis that has little to no intoxicating effects.



A large and diverse class of strong smelling organic compounds, produced by a variety of plants and insects.


Fatty Acid

Long hydrocarbon chain, with a carboxyl group (COOH) at the end; important part of the fat-soluble components of living cells (lipids).

Plant Sterol

Cholesterol like compounds are naturally occurring in plants and support the reduction of LDL-cholesterol (bad cholesterol), without significantly affecting HDL-cholesterol (good cholesterol).


Vitamin E

Also known as alpha-tocopherol, a fat-soluble vitamin important for normal cell growth and function; found in vegetable oils, egg yolk, and Tru Medicinals™ products.

Raw Oil

A whole-plant CO2 extraction from agricultural hemp; Cannabidiol Acid, or CBD-A, comprises a significant proportion of the extracted cannabinoids in the raw oil.

CO2 Extraction

Method used to extract our Tru Medicinals™ concentrates; CO2 gas is pressurized into a a safe liquid and used to extract oils from plants with the advantage of no solvent residue.


Does not have a detrimental effect on the mind, personality or behavior; does not get you “high.”

Tru Medicinals™

Our CBD products offer the highest quality Cannabidiol (CBD) pure isolate products that works fast upon initial application. 

Our product development team is dedicated to producing high-grade products by sourcing pharmaceutical grade ingredients so that we can formulate each product line to have the highest bio-availability.

Our goal is to provide the world access to the benefits of CBD by only sourcing pharmaceutical grade ingredients that guarantees our customer the opportunity to purchase a premium solution known for getting to the source of the problem.

It’s important to remember that Cannabidiol works for your individual needs. Whatever your optimal daily dose is, start low and slowly progress until you find your bodies CBD sweet spot.

We guarantee our customers a wide range selection of only the highest grade all natural organically grown CBD products. What is CBD?