Phytocannabinoids (phyto meaning plant) are a group of closely related compounds that naturally occur in numerous plants, like clove, black pepper, Echinacea, broccoli, ginseng, and carrots, but especially in Cannabis.

In fact, there are over 100 naturally occurring compounds found in the cannabis plant, the most well known and researched being THC, CBD, and cannabinol (CBN). These phytocannabinoids were first identified and isolated from the plant in the mid-1960's but very little was known about what they did. That was until the 1980's when  researchers discovered the endocannabinoid system (ECS), a wide spread regulatory system running throughout our bodies.  The ECS naturally produces a number of lipids and ligands known as endogenous cannabinoids that can have incredible results when interacting with phytocannabinoids from cannabis.

The ECS is incredibly important in regulating our brain function, immune system, inflammatory responses, and gastrointestinal health. When we introduce phytocannabinoids, like CBD, into our system it helps to enhance these body functions. However, blasting our bodies with a high dosage of CBD once a day isn't a long lasting solution. Instead, research has found that introducing small amounts of CBD over a sustained period of time optimizes engagement with the ECS due to prolonged exposure and interaction. This process is known as micro-dosing and is more consistent with evolving your lifestyle with CBD as opposed to a dubious quick fix. 

Remember that your ECS has always been there, doing its best to keep your body well regulated and balanced. But if you're having trouble sleeping, or you're constantly anxious, or you suffer from chronic pain, CBD can help enhance your ECS's response to external and internal factors. Researchers are continuing to investigate the therapeutic potential of phytocannabinoids and how they can improve our lives. 

Keep checking back here to learn the latest developments. 

In the meantime, we'll be paying close attention for you.